Monday, November 12, 2012

The economics of doping – why it pays to cheat [FINWEEK, November 2012]

By: Nick van der Leek
nickvanderleek@gmail.com
There is no question, our attitudes to doping are schizophrenic. While we deplore elite athletes who use performance enhancers, most people can’t start their day without one. One commercial company, Nestlé sees growth particularly in nutritional products that emphasise health, well-being and fitness.  Others go a step further. The maker of Creatine brag on its product labels that users of the product have previously won Olympic gold. Given society’s approach to nutrition and obsessions with appearances (from appetite suppressants used by teenagers to plastic surgery across the spectrum), it’s hardly surprising that doping is on the rise. ASA president James Evans notes skyrocketing numbers of positive tests amongst SA athletes of late. “I don’t know what’s going on,” Evans said in October 2012, “but doping in South African athletics is becoming a serious problem.”

Read the rest here.

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