Wednesday, March 16, 2016
Monday, March 7, 2016
Extract from "JUICE" #ThePeoplevsOJSimpson
Hertz
“Go, O.J., Go!”— Hertz’s well-known slogan
“Go, O.J., Go!”— Hertz’s well-known slogan
Prior to Cochran redecorating
O.J.’s Rockingham home for the jury walkthrough, the walls were covered in
photographs of O.J. and his white golf buddies. In one of O.J.’s alibis,
Cochran claimed O.J. was playing golf at the time of the murders, and in his
book “If I Did It” O.J claims between 22:00 and 23:00 on June 24th
he was “chipping balls into his neighbor’s yard.”
Golf
was a big deal for O.J., in fact it was integral to his
lifestyle. On the night of the murders, at 23:45 the Juice flew to Chicago
for yet another golf outing with Hertz execs. O.J. had enjoyed a long
relationship with Hertz; and there had been more than a little water under the
bridge over the years between the brand and their beloved black
ambassador. Did Hertz know about previous incidents of abuse between O.J.
and Nicole? You bet they did! Did they care? Well, they cared
about preserving a lucrative relationship with O.J., and so did O.J.
Soon after O.J. Simpson was
charged in January 1989 with assaulting his wife, Nicole, he placed a telephone
call to a man in New York who had helped make him a household name. Simpson
told Hertz Corp. Chairman Frank Olson that the wife-beating charges were
overblown, a Hertz source recalls. The former football hero said he and his
wife had too much to drink at a New Year's Eve party and had gotten into a
fight, and that the police had been called.
Nicole Brown Simpson then
telephoned the Hertz chairman herself and repeated much the same story.
“She told him the same thing O.J. had said, she belittled it and said it
was not a big deal and there was nothing to it,” recalled Brian Kennedy,
Hertz’s executive vice president of marketing and sales.
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